I love how this ad turns moments of strength into a humorous take on heroism. Performance demands quick thinking and full-body energy, so partnering with OIKOS to celebrate strength was the perfect fit. OIKOS Protein shakes help fuel me, whether I’m heading to set or juggling a packed schedule. Their protein shakes provide convenient protein and fiber whether I am on set or on the go – especially Vanilla, my favorite.
- KATHRYN HAHN
I’m so proud to be part of the OIKOS spot during this year’s Big Game because it celebrates strength and what it truly takes to get there – protein-packed nutrition, training, and team effort. Getting in high quality protein that tastes amazing is sometimes hard to do but OIKOS delivers. As players prepare for football’s biggest night, I’m already focused on building strength for the offseason. I rely on high quality protein like OIKOS Triple Zero yogurt, my go-to training partner.
- DERRICK HENRY
I love how this ad turns moments of strength into a humorous take on heroism. Performance demands quick thinking and full-body energy, so partnering with OIKOS to celebrate strength was the perfect fit. OIKOS Protein shakes help fuel me, whether I’m heading to set or juggling a packed schedule. Their protein shakes provide convenient protein and fiber whether I am on set or on the go – especially Vanilla, my favorite.
- KATHRYN HAHN
I’m so proud to be part of the OIKOS spot during this year’s Big Game because it celebrates strength and what it truly takes to get there – protein-packed nutrition, training, and team effort. Getting in high quality protein that tastes amazing is sometimes hard to do but OIKOS delivers. As players prepare for football’s biggest night, I’m already focused on building strength for the offseason. I rely on high quality protein like OIKOS Triple Zero yogurt, my go-to training partner.
- DERRICK HENRY
BEHIND THE SCENES
BEHIND THE SCENES
- 1
- 2
- 3
Strength fuels greatness. That’s why we’re dedicated to providing access to protein and nutrition that help people feel unstoppable. As the Official Nutrition Sponsor for select universities’ athletics departments each school year, we’re committed to empowering the next generation of athletes. Through initiatives that enhance nutrition education, we’re helping student athletes to achieve their full potential. We started our journey in 2023, and we are expanding further in 2025, as we continue to champion strength and expand food access for student athletes.
WHERE 
TO BUY
I seriously can’t believe I’m in a Big Game ad. It’s been super fun working with Oikos ®. This campaign is bold, unexpected, and celebrates a message I hold close to my heart—that strength can come from the most surprising places. It’s always a thrill to flip the script and showcase empowered, strong women who rise to the occasion.
- JUNO TEMPLE
As a defensive end, I am constantly adjusting my game to fit different circumstances. I’ve learned to embrace sudden changes instead of fearing change. Challenges make me stronger and allows me to adapt in unique situations. This is the message I want to share through the Oikos® ad: strength can show up in ways you don’t expect—like when a friend lets you lean on their strength when you need it most.
- MYLES GARRETT
I seriously can’t believe I’m in a Big Game ad. It’s been super fun working with Oikos ®. This campaign is bold, unexpected, and celebrates a message I hold close to my heart—that strength can come from the most surprising places. It’s always a thrill to flip the script and showcase empowered, strong women who rise to the occasion.
- JUNO TEMPLE
As a defensive end, I am constantly adjusting my game to fit different circumstances. I’ve learned to embrace sudden changes instead of fearing change. Challenges make me stronger and allows me to adapt in unique situations. This is the message I want to share through the Oikos® ad: strength can show up in ways you don’t expect—like when a friend lets you lean on their strength when you need it most.
- MYLES GARRETT
BEHIND THE SCENES
BEHIND THE SCENES
- 1
- 2
- 3
Strength fuels greatness. That’s why we’re dedicated to providing access to protein and nutrition that help people feel unstoppable. As the Official Nutrition Sponsor for select universities’ athletics departments each school year, we’re committed to empowering the next generation of athletes. Through initiatives that enhance nutrition education, we’re helping student athletes to achieve their full potential. We started our journey in 2023, and we are expanding further in 2025, as we continue to champion strength and expand food access for student athletes.
Strength fuels greatness. That’s why we’re dedicated to providing access to protein and nutrition that help people feel unstoppable. As the Official Nutrition Sponsor for select universities’ athletics departments each school year, we’re committed to empowering the next generation of athletes. Through initiatives that enhance nutrition education, we’re helping student athletes to achieve their full potential. We started our journey in 2023, and we are expanding further in 2025, as we continue to champion strength and expand food access for student athletes.
